Our Team

We believe in the word of God and everything that is spoken in that word. His word is without void.

John 16:33 – ” I have told you these things so that in Me you may have peace. You will have suffering in this world. Be courageous! I have conquered the world.”



Marty Roberts

As a Producer, Director, Family man, and passionate advocate for the loving grace of God, Marty Roberts walks a path of creative discovery and revelation. As one of the co-founders of UP2U Films, launched in 2012, he utilizes over two decades of professional experience for the glorification of God’s kingdom. Creating unique commercials for small to midsize churches, UP2U’s video productions artistically harness the turmoil of life’s journey to shine new light into a dark world, and plant seeds of grace in households across the nation. As the recipient of multiple Telly Awards and Communicator Awards, his high-quality productions speak for themselves.

Having worked in the Dallas/Fort Worth area for over 14 years with companies such as PBS, KTVT (CBS) and WFAA (NBC), Marty possesses unique insight into the world of corporate production. Stepping away from mainstream media, his current work allows him to develop content that speaks to a higher purpose. As the director and producer of the forthcoming faith-based film, “Running the Bases”, this North Dallas native is an experienced multi-tasker who isn’t afraid to roll up his sleeves and get down to business. He longs to leave a legacy of healing, and draws on his deep spirituality to inspire his work. 

When he isn’t spreading the message of change and revelation, he can be found spending time with his loving wife and two children in the Ozarks. He enjoys pinball restoration; finding the beauty hidden beneath layers of rust and neglect. 

Marty longs for the time his favorite scripture will be heard by his ears. 

Matthew 25:21

“His master replied, ‘Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things. Come and share your master’s happiness!”



Jimmy Womble

In 1989, Jimmy Womble took a job in the mail room at a very large corporation called Electronic Data Systems (EDS). He soon found himself working in a small broadcast studio learning how to produce, direct and edit video. In a few short years, Jimmy was promoted to “Producer”. Without the formal education in film and television, some of his peers looked down on him and discounted his abilities but management continued to promote him.

Jimmy honed his skills to the point where he was the most sought after producer for special projects…projects that would carry him all the way to working directly with the CEO and other executives. Something that was a little unusual about his skills was his ability to evoke emotion. God reminded Jimmy of the anointing He had placed on his life as a musician. That same anointing was present in the videos that he produced. He began to wonder what these skills would eventually be used for.

After 20 years, God moved Jimmy away from EDS to start his own company in 2009. He quickly grew his business with fortune 500 companies producing marketing videos, product videos, training video sand motor sports content. One thing that remained, was the anointing…little moments where you feel the story instead of hearing or seeing it.

In 2012, Jimmy teamed up with long time friend Marty Roberts to produce some television commercials for churches. This project would reveal God’s purpose for these unique skills and experiences Jimmy had developed. An approach to story-telling that became complete through the collective journeys of this new trio. Today, Jimmy lives in North Texas with his wife and two daughters. He continues to produce stories that wake up a complacent church and reveal the power waiting at the foot of the cross.